Commodities
Timber Meets Tech: Aspire Automates Freight with Cartage
Overview
At Aspire, growth is constant and so are the demands on their logistics team. Wilson, our AI logistics coordinator, works right alongside them, helping decide which carriers to use and managing partner relationships so nothing slips through the cracks. Every morning, Wilson delivers a custom-built report tailored to Aspire’s needs, giving their team a clear view of what’s moving and what’s next. As Aspire rises, we rise with them—continuously building to meet their evolving freight workflow and making sure they can walk into each day with confidence.
Challenge
Aspire’s logistics team is small but mighty, and as the company grew, so did the pressure on them to do more with less. They wanted to increase efficiency and keep employees in control of their work—not bogged down by manual processes. Finding the right carriers at the right price was critical, but as shipping volumes increased across North America, so did the complexity of keeping everything on track. Cross-border shipments brought added hurdles, and building strong, reliable carrier relationships was essential to making sure orders arrived on time—and that the team could get home on time too.
Integrating Wilson
Wilson was brought in to act as an AI teammate, not just another tool. He was built to work the way Aspire’s team already does—logging into existing systems, streamlining what slows them down, and scaling alongside their growth. Day-to-day, he helps quickly identify the best carrier for each job, balancing cost and performance while simplifying the complexity of cross-border shipments. Wilson learns Aspire’s lanes and optimizes accordingly—turning raw data into smarter procurement decisions that save time and money.
Each morning, Wilson generates a fully customized report that’s automatically shared with everyone who needs it—not just the logistics team. The report highlights approvals and action items right at the top, so the team can knock out critical tasks quickly and move shipments forward without delay. By centralizing data and managing communication with carrier partners, Wilson keeps everyone in the loop, builds trusted relationships, and ensures freight keeps flowing smoothly.
With Wilson in place, Aspire’s team can focus on growing the business, confident that logistics won’t slow them down—and knowing they have an AI teammate who grows with them.
Where We’re Going Together
Wilson is growing right alongside Aspire. The next step is analytics—evolving Wilson into a powerful agent that can fully analyze logistics data and turn it into actionable insights. Daily reports will become even more in-depth and comprehensive, giving Aspire a sharper view of costs, performance, and opportunities.
Wilson will also generate analytics documents automatically, fine-tuned for freight, so the team gets accurate digests of their own data—structured around their workflow and instructions. That means less time crunching numbers and more time making decisions with confidence.
Together, we’re building toward a future where Aspire’s logistics aren’t just managed—they’re continuously optimized.
