Commodities
BPWood empowers their traders with Wilson
Path to AI Freight Management
BPWood, a global specialty wood trader, needed to manage complex global shipments with zero logistics staff and empower sales with instant quoting and booking.
No internal logistics team
Complex, international supply chains
Sales teams required rapid and accurate freight quotes
Risk of delays and errors from manual coordination
How Wilson Was Implemented
BPWood adopted Wilson (flatdecks@bpwood.com) to automate every step of their freight workflow.
Sales and operations email Wilson directly for quotes, bookings, and shipment updates
Carrier-direct booking eliminates brokers, increases transparency
Daily status reports and exception alerts for ongoing shipments
Instant, AI-powered quoting to help sales close deals faster
Outcome | Result |
|---|---|
Logistics team | 0 internal staff—Wilson handles all ops |
Carrier transparency | 100% carrier-direct |
Reporting | Daily shipment status and tracking |
Sales cycle | Faster quoting and deal closures |
BPWood Shares Their Experience with Wilson
"Wilson has completely transformed our freight operations. Our team no longer spends hours managing shipments—instead, they focus on driving sales. Wilson secures reliable capacity at better rates, acting as a full logistics team without the overhead."
Paul Bouchard,Chairman
