Furniture
Sundays & Wilson: Leading the Future of AI in Furniture
Sundays Overview
Sundays, a design-forward furniture brand, is taking steps to automate their freight operations by bringing Wilson—the AI logistics coordinator from Cartage—onto their team. Wilson is being integrated just like a new hire, with his own email address (wilson@sundays-company.com), and is already handling quoting, booking, tracking, and auditing shipments as Sundays shifts away from manual processes.

Moe & Sara Samieian, Co-CEO's at Sundays.
“We want to be the first furniture company to put AI at the heart of our operations."
Sara Samieian, Co-CEO at Sundays Furniture
Sundays’ Challenge
Before automation, Sundays’ logistics teams were stretched thin, relying on fragmented spreadsheets, emails, and carrier portals to manually coordinate shipments. Carrier selection was inconsistent, freight data was siloed, and invoices were rarely audited, creating extra costs and less visibility.
How Wilson Was Implemented at Sundays
Wilson isn’t just another tool—he works as an AI teammate within the existing email workflows. He’s in the process of automating:
Quoting, booking, tracking, and check-ins, all over email and integrated tools
Carrier selection, optimizing for cost and performance
Centralizing all shipment data for better visibility
Invoice auditing, flagging discrepancies before overpayments happen
Humans remain in the loop for exceptions or escalations, and Wilson’s ongoing automation is set to save the team hundreds of hours each month and recover significant costs from billing errors.
Why Sundays Chose Wilson
Sundays wanted to be among the first furniture companies to put AI at the heart of their operations. Wilson was chosen because he fits seamlessly into established workflows—no new dashboards or retraining required—making the shift to automation feel like adding a helpful new teammate rather than implementing another tool.
Sundays Results
In progress: 97% of manual effort projected to be eliminated
In progress: Hundreds of hours expected to be saved monthly
Early automation has already helped recover tens of thousands in overcharges
Zero disruption to existing teams or workflows