Aspire Industries automates timber freight with Wilson

Aspire Industries is a growing timber company with a small logistics team. Wilson, Cartage’s AI logistics coordinator, works alongside that team.

Wilson helps decide which carriers to use, manages carrier relationships and sends a custom report every morning, so the team knows what is moving and what is next.

A small team had to do more as Aspire grew.

• Finding the right carrier at the right price got harder as volume grew across North America.
• Cross-border shipments added extra steps.
• Orders had to arrive on time without the team working late.

• Works in Aspire’s systems: Wilson logs into the tools the team already uses.
• Picks carriers: Wilson finds the best carrier for each load, balancing cost and performance.
• Handles cross-border freight: Wilson takes on the extra steps of shipments across borders.
• Learns Aspire’s lanes: Wilson uses lane data to make better procurement decisions.
• Morning report: every day, Wilson shares a custom report with everyone who needs it, with approvals and action items at the top.
• Talks to carriers: Wilson manages carrier communication and keeps everyone in the loop.

• The team starts each day with one clear report.
• Approvals and action items get done fast, so shipments keep moving.
• The team spends its time growing the business, not chasing freight.