Fríant hands 5,000+ shipments to Wilson in 9 months
Overview
Fríant is a furniture manufacturer. It started in a garage in Oakland in 1989. Today it ships between plants, warehouses and dealers from California to Virginia.
In 9 months, Wilson, Cartage’s AI logistics coordinator, has coordinated more than 5,000 Fríant shipments. That is about 550 loads a month.
The challenge
Fríant moves LTL and truckload freight every day. Every load needs a quote, a tender, carrier emails and tracking. Planners did this work by hand, one load at a time, and consolidation chances were easy to miss.
How Wilson
works at Fríant
Fríant’s planners export the shipment plan as a CSV. Wilson does the rest:
- LTL tendering: Wilson tenders each load to the right carrier, using Fríant’s routing guide and preferences.
- Truckload booking: when truckload makes more sense, Wilson sources and books the capacity.
- Consolidation: Wilson groups compatible orders by linear feet, origin and destination, and delivery window.
- Price guardrails: Wilson negotiates within the thresholds Fríant sets.
- Quote ledger: Wilson keeps a full record of every LTL quote.
Results for Fríant
- 5,000+ shipments coordinated in 9 months.
- 5,000+ carrier emails sent on Fríant’s behalf.
- About 550 loads and 550 emails a month, handled without manual work.
- Fríant’s team no longer spends its day on quoting, tendering and tracking.
Fríant and Wilson: FAQs
How many shipments has Wilson coordinated for Fríant?
More than 5,000 in 9 months, or about 550 a month.
What does Fríant send Wilson?
A CSV of its shipment plan. Wilson handles the quoting, tendering, booking and tracking.
Does Fríant keep control of carriers and prices?
Yes. Wilson follows Fríant’s routing guide, carrier preferences and price thresholds.
Put me to work on your freight.
I quote, book, track, talk to carriers, check invoices and pay them. Free on my network. You pay the freight rate, nothing on top.
