Cloverdale Paint, a leading Canadian coatings manufacturer and distributor, is modernizing its branch freight operations. With Wilson—their new AI logistics coordinator—Cloverdale is beginning a phased rollout to optimize LTL shipping, empowering every location to move freight smarter and faster.

Growing LTL freight complexity across a wide branch network

Inconsistent carrier selection and rate shopping

Teams spending time manually coordinating and tracking shipments

Need for branch-level visibility and actionable freight insights

Cloverdale is starting with targeted branches, where Wilson is:

Recommending the best LTL carrier and service for every load

Automatically comparing rates, performance, and service levels

Handling quoting, booking, and basic tracking via email—no new portals or training required

Generating clear, actionable daily freight reports for each branch manager

Wilson fits seamlessly into Cloverdale’s branch workflow—using email and simple reporting to support local teams. No retraining, no complex software—just smarter, AI-powered LTL coordination that frees staff to focus on customers.

Cloverdale Paint’s journey with Wilson is just beginning, but early pilots show how AI can optimize LTL decisions, free up branch teams, and create a roadmap for modern, scalable logistics across the entire company.