International Steel Fabrication (ISFAB), a leader in structural and architectural steel solutions, is redefining its approach to freight. With Wilson as their only logistics coordinator, ISFAB has moved away from traditional staffing and manual processes, shifting 100% of freight management to Wilson and Cartage's platform.

No internal logistics staff—logistics was a bottleneck for operations

Reliance on brokers added cost and slowed shipments

Need for direct carrier relationships, better rate control, and improved shipment visibility

A goal to stay lean while growing capacity and throughput

Wilson was onboarded as ISFAB’s entire freight department, managing every step of the logistics process:

Quoting, booking, and tracking all shipments directly with carriers—no brokers, no middlemen

Proactively choosing the best carriers for each load, ensuring cost, reliability, and service fit

Handling all logistics communication via email, just like a real team member

Surfacing daily shipment statuses, exceptions, and cost reports for ISFAB leadership

ISFAB wanted to stay agile as they grew. Wilson offered a way to fully automate freight, gain transparency, and keep the team focused on project delivery—without ever hiring for logistics or investing in clunky tools.

"I was skeptical about using AI for freight, but Wilson changed my mind. He handles quoting, booking, and carrier coordination—saving time and cutting costs while letting me focus on growing the business. Wilson is the logistics team I never knew I needed."

Mitch Philpott · President

ISFAB’s decision to make Wilson their full logistics solution has unlocked greater control, cost savings, and a model for lean, AI-driven growth in the steel fabrication industry.