Furniture
Wilson Joins Moe’s Home: Future-Proofing Freight for a Global Brand
Overview
Moe’s Home is a global leader in contemporary furniture modernizing its freight operations with Wilson. As a large, multi-location team, Moe’s Home is integrating Wilson as an AI logistics coordinator to automate quoting, booking, tracking, and invoice auditing across thousands of monthly shipments—all within existing workflows.
Moe & Sara Samieian, Co-CEO's at Moe's Home.
“We want to be the first furniture company to put AI at the heart of our operations."
Sara Samieian,
Co-CEO at Moe's Home
Challenge
Even while supported by a large, capable logistics team, Moe’s Home experienced daily logistics pain. Manual coordination Implementing
Time-consuming manual coordination across emails, spreadsheets, and portals
Inconsistent carrier decisions and fragmented freight data
Difficulty auditing invoices at scale, leaving savings on the table
The need for visibility and control as operations expanded globally
How Wilson Was Implemented at Moe’s Home
Wilson has joined Moe’s Home as a digital teammate (wilson@moeshome.com), improving day-to-day operations, and allowing people to spend their valuable time elsewhere. Wilson:
Automates quoting, booking, tracking, and daily check-ins via email and integrations
Recommends smarter carrier and route choices for both cost and performance
Centralizes shipment data for global oversight
Flags invoice discrepancies before overpayments slip through
Enables logistics staff to focus on exceptions, problem-solving, and scaling the business
Automation is underway, with Wilson actively expanding his scope month by month, unlocking hours and new efficiencies at scale.
Why Moe’s Home Chose Wilson
Moe and Sara wanted to empower their logistics team—not replace them. Wilson was chosen because he fits seamlessly into existing work flows, acting as an expert coordinator who amplifies human effort without requiring retraining or introducing complex software. And our team is with them every step of the way, making sure Wilson integrates smoothly. We’re not here to change the way they work—we’re here to improve it.
Why It Worked
Wilson adapts to Moe’s Home’s scale and complexity. He speaks the team’s language—email, spreadsheets, and follow-ups—automating the busywork and giving staff better control.
Moe’s Home is investing in the future of logistics by bringing Wilson onto its team. As automation expands, Wilson ensures freight operations stay agile, accurate, and effortless—so Moe’s Home can keep growing with confidence.
