Furniture
Sundays & Wilson: Leading the Future of AI in Furniture
Overview
Sundays, the design-forward furniture brand, is streamlining their freight operations by bringing Wilson—the AI logistics coordinator from Cartage—onto their team. Just like a new hire, Wilson has his own email address (wilson@sundays-company.com) and is already quoting, booking, tracking, and auditing shipments. With Wilson in place, Sundays is moving away from manual processes and giving their team more time to focus on what they do best: design.
Moe & Sara Samieian, Co-CEO's at Sundays.
“We want to be the first furniture company to put AI at the heart of our operations."
Sara Samieian,
Co-CEO at Sundays Furniture
Challenge
Before automation, Sundays’ logistics team was stretched thin—juggling spreadsheets, emails, and carrier portals just to keep shipments moving. Carrier selection was inconsistent, freight data lived in silos, and invoices often slipped by without audits, adding extra cost and stress. Sundays knew they needed a better way, and that’s why they brought in Wilson. Integrated like a new teammate, Wilson now handles quoting, booking, tracking, and auditing—while the Cartage team stays close by, making sure everything runs smoothly. The result? Less time fighting logistics, more time designing furniture that people love.
How Wilson Was Implemented
Wilson isn’t just another tool—he works like a teammate inside Sundays’ existing email workflows. He even logs into the same platforms their team already uses, so there’s no need to bounce between systems or learn new software.
Here’s what Wilson is taking on:
Quoting, booking, tracking, and check-ins — all handled over email and integrated tools
Carrier selection — choosing the best fit for cost and performance
Centralizing shipment data — so everything is visible in one place
Invoice auditing — catching discrepancies before overpayments happen
Humans still stay in the loop for exceptions or escalations, but the day-to-day grind is off their plate. For Sundays, that means hundreds of hours saved each month and real dollars recovered from billing errors.
Why Sundays Chose Wilson
Sundays set out to be one of the first furniture brands to put AI at the center of their operations. They chose Wilson because he was built for them, designed to build on what already works and streamline what doesn’t. He centralizes their workflow without adding new tools to learn; no extra dashboards, no retraining. Automation with Wilson feels less like adopting software and more like welcoming a new teammate. For Sundays, it’s not about replacing people—it’s about taking the grunt work off the plates of their creatives, so they can focus on designing furniture and scaling the brand. Wilson handles the freight; the team gets their time back.
