Furniture
Woodard Furniture Consolidates POs and Goes Carrier-Direct with Wilson
Woodard Furniture Overview
Woodard Furniture, a leader in handcrafted outdoor furniture, is future-proofing its freight by bringing on Wilson, their new logistics coordinator working from wilson@woodard-furniture.com. Wilson is being integrated into Woodard’s operations to automate quoting, booking, and coordination, with a focus on consolidating POs and direct, full truckload (FTL) carrier shipping.
Woodard Furniture’s Challenge
Woodard faced growing freight costs and operational complexity from shipping separate POs and relying on brokered shipments. The team needed a way to consolidate orders and ship carrier direct—without adding headcount or disrupting established processes.
How Wilson Was Implemented at Woodard
Wilson is joining the Woodard team to:
Consolidate multiple furniture POs into single, efficient FTL shipments
Book directly with carriers, bypassing costly brokers
Automate quoting, booking, and shipment tracking, all via email
Surface daily reports and exceptions for easy management
Free up staff to focus on customer experience and business growth
Why Woodard Chose Wilson
Woodard selected Wilson because he fits seamlessly into their workflow, acting as a digital teammate who automates the manual work of freight consolidation and carrier management—without the need for new dashboards or major retraining.
Woodard Furniture Results
Outcome | In Progress Result |
|---|---|
FTL shipping | Moving freight to carrier direct |
PO consolidation | Multiple orders combined into fewer loads |
Freight spend | Significant savings from direct shipping |
Team efficiency | Staff freed from manual freight management |
Woodard Furniture Conclusion
By implementing Wilson, Woodard Furniture is streamlining operations, consolidating shipments, saving on freight, and setting a foundation for continued automation and scale.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 40 40" xmlns="http://www.w3.org/2000/svg"><path d="M 2.728 0 C 2.004 0 1.31 0.287 0.799 0.799 C 0.287 1.31 0 2.004 0 2.728 L 0 27.273 C 0 27.997 0.287 28.69 0.799 29.202 C 1.311 29.713 2.004 30 2.728 30 L 27.273 30 C 28.779 30 30 28.779 30 27.273 L 30 2.728 C 30 2.004 29.713 1.311 29.202 0.799 C 28.691 0.288 27.998 0 27.274 0 L 2.729 0 Z M 6.338 6.819 L 12.628 6.819 L 16.297 12.065 L 20.838 6.819 L 22.817 6.819 L 17.187 13.339 L 24.073 23.182 L 17.785 23.182 L 13.713 17.36 L 8.685 23.182 L 6.674 23.182 L 12.819 16.085 L 6.339 6.819 Z M 9.381 8.432 L 18.59 21.56 L 21.031 21.56 L 11.818 8.432 Z" fill="rgb(0, 0, 0)" height="30px" id="UnSVXZCvQ" transform="translate(5 5)" width="30px"/></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 40 40" xmlns="http://www.w3.org/2000/svg"><path d="M 27.273 0 L 2.728 0 C 2.004 0 1.31 0.287 0.799 0.799 C 0.287 1.31 0 2.004 0 2.728 L 0 27.273 C 0 27.997 0.287 28.69 0.799 29.202 C 1.311 29.713 2.004 30 2.728 30 L 27.273 30 C 28.779 30 30 28.779 30 27.273 L 30 2.728 C 30 2.004 29.713 1.311 29.202 0.799 C 28.691 0.288 27.998 0 27.274 0 Z M 9.483 24.546 L 5.46 24.546 L 5.46 11.602 L 9.483 11.602 Z M 7.43 9.752 C 6.135 9.752 5.085 8.702 5.085 7.406 C 5.085 6.111 6.135 5.061 7.43 5.061 C 8.726 5.061 9.776 6.111 9.776 7.406 C 9.776 8.702 8.726 9.752 7.43 9.752 Z M 24.551 24.546 L 20.531 24.546 L 20.531 18.251 C 20.531 16.749 20.504 14.818 18.441 14.818 C 16.347 14.818 16.025 16.454 16.025 18.142 L 16.025 24.546 L 12.006 24.546 L 12.006 11.602 L 15.865 11.602 L 15.865 13.371 L 15.919 13.371 C 16.457 12.354 17.768 11.28 19.726 11.28 C 23.798 11.28 24.551 13.961 24.551 17.447 Z" fill="rgb(0, 0, 0)" height="30px" id="vEDAEJnfd" transform="translate(5 5)" width="30px"/></svg>)
